Privacy policy

Privacy Policy

Last Updated: June 25, 2026

Privacy Policy

Hanex LLC, doing business as Rhythm & Beat ("Rhythm & Beat," "we," "us," or "our"), operates this website and online store, including all related information, content, products, services, features, and tools (collectively, the "Services"). Our store is powered by Shopify, which enables us to provide a secure shopping experience.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, create an account, place an order, subscribe to our marketing communications, contact customer support, submit a withdrawal request, or otherwise interact with our Services.

This Privacy Policy is intended to comply with applicable privacy laws, including those in the United States, the European Economic Area (EEA), the United Kingdom, Australia, and other jurisdictions where we conduct business.

If there is any conflict between this Privacy Policy and our Terms of Service regarding the processing of personal information, this Privacy Policy will govern.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

The Services are provided by:

Hanex LLC
Doing Business As Rhythm & Beat
33 W King Street #282
Malvern, PA 19355
United States

Email: support@rhythmandbeat.com

For purposes of applicable data protection laws, including the General Data Protection Regulation ("GDPR") where applicable, Hanex LLC is the controller of your personal information collected through the Services.

2. Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information.

Contact Information

Including:

  • First and last name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

Account Information

If you create a customer account, we may collect:

  • Username

  • Encrypted password

  • Saved addresses

  • Shopping preferences

  • Wishlist information

  • Account settings

  • Order history

Order Information

Including:

  • Products purchased

  • Products viewed

  • Cart contents

  • Order history

  • Payment confirmations

  • Shipping selections

  • Returns

  • Refunds

  • Withdrawal requests

  • Exchanges

  • Gift messages (where applicable)

Payment Information

Payments are securely processed by our payment providers.

We do not store complete credit card or debit card numbers on our servers.

Payment processors may collect:

  • Payment card information

  • Billing information

  • Payment authorization

  • Transaction identifiers

  • Fraud prevention information

Communications

When you communicate with us, we may collect:

  • Customer support emails

  • Chat conversations

  • Contact forms

  • Product reviews

  • Survey responses

  • Messages sent through social media

  • Withdrawal requests

  • Warranty or product issue reports

Device Information

When you use our Services, we may automatically collect:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Language preferences

  • Time zone

  • Screen resolution

  • Device identifiers

  • Pages viewed

  • Time spent on pages

  • Navigation patterns

  • Referring websites

  • Crash reports

  • Error logs

Marketing Information

If you subscribe to receive marketing communications, we may collect:

  • Email engagement

  • SMS engagement

  • Marketing preferences

  • Advertising attribution

  • Campaign interactions

  • Product interests

3. How We Collect Personal Information

We collect personal information in several ways.

Information You Provide Directly

Including when you:

  • Place an order

  • Create an account

  • Subscribe to email or SMS marketing

  • Enter promotions

  • Contact customer support

  • Submit an EU withdrawal request

  • Leave a review

  • Upload personalized product information

  • Communicate with us

Information Collected Automatically

When you visit our website, we automatically collect certain information using:

  • Cookies

  • Pixels

  • Log files

  • Web beacons

  • Similar technologies

These technologies help us:

  • Operate our website

  • Remember your preferences

  • Improve performance

  • Detect fraud

  • Measure marketing performance

  • Personalize your experience where permitted by law

Information From Third Parties

We may receive information from trusted third parties including:

  • Shopify

  • Payment processors

  • Shipping carriers

  • Fraud prevention providers

  • Advertising partners

  • Analytics providers

  • Marketing platforms

  • Fulfillment providers

4. How We Use Your Personal Information

We use personal information for the following business purposes.

Order Processing

Including to:

  • Process payments

  • Verify transactions

  • Produce products

  • Fulfill orders

  • Ship purchases

  • Send confirmations

  • Process refunds

  • Process statutory withdrawal requests

  • Process exchanges

  • Handle warranty claims

Customer Service

Including to:

  • Respond to inquiries

  • Resolve complaints

  • Replace damaged products

  • Correct shipping errors

  • Provide customer support

  • Respond to safety concerns

Marketing

Where permitted by law or with your consent, we may use your information to:

  • Send newsletters

  • Send promotional emails

  • Send SMS marketing

  • Recommend products

  • Notify you of launches

  • Notify you of sales

  • Recover abandoned carts

  • Measure campaign performance

You may unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or following the instructions in our SMS messages.

Website Improvement

We use information to:

  • Improve our website

  • Improve product offerings

  • Improve customer experience

  • Understand shopping behavior

  • Improve website performance

  • Develop new products and services

Fraud Prevention & Security

We process information to:

  • Prevent fraud

  • Verify identity

  • Detect abuse

  • Protect customer accounts

  • Protect our business

  • Maintain website security

Legal Compliance

We may process personal information to:

  • Comply with applicable laws

  • Meet tax obligations

  • Maintain accounting records

  • Respond to lawful government requests

  • Protect our legal rights

  • Resolve disputes

5. Legal Bases for Processing (EEA & UK)

Where required under the GDPR and similar laws, we process personal information under one or more of the following legal bases:

Performance of a Contract

Including:

  • Processing orders

  • Shipping products

  • Customer service

  • Refunds

  • Warranty claims

  • Withdrawal requests

Legal Obligations

Including:

  • Tax compliance

  • Financial recordkeeping

  • Consumer protection obligations

  • Product safety obligations

Legitimate Interests

Including:

  • Fraud prevention

  • Cybersecurity

  • Website improvement

  • Business analytics

  • Customer service

  • Product development

We carefully balance these interests against your rights and freedoms.

Consent

Where required, we rely on consent for:

  • Email marketing

  • SMS marketing

  • Personalized advertising

  • Non-essential cookies

  • Similar tracking technologies

You may withdraw your consent at any time.

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate, improve, and secure our Services.

Cookies may be used to:

  • Remember login sessions

  • Save shopping carts

  • Store preferences

  • Analyze website traffic

  • Measure advertising effectiveness

  • Personalize content

  • Prevent fraud

  • Improve website performance

For visitors in jurisdictions requiring consent, including much of the European Economic Area and the United Kingdom, we use CookieYes to manage cookie preferences.

Where required by law, non-essential cookies and tracking technologies are not activated until you have provided consent. You may accept, reject, or modify your cookie preferences at any time through our cookie consent banner or cookie settings.

Essential cookies required for security, payment processing, fraud prevention, and core website functionality remain active regardless of your marketing preferences.

7. Service Providers We Work With

To operate our business, we work with carefully selected service providers that process personal information on our behalf.

These may include:

Ecommerce Platform

  • Shopify

Print-on-Demand Fulfillment

  • Printify

Customer Support

  • Gorgias

Email & SMS Marketing

  • Klaviyo

  • LiveRecover

Customer Reviews

  • Loox

Affiliate Program

  • GoAffPro

Analytics

  • Triple Whale

  • Microsoft Clarity

  • Shopify Audiences

Cookie Management

  • CookieYes

Payment Processing

  • Shopify Payments and other payment processors selected during checkout

Tax Compliance

  • Numeral

Shipping Providers

Including carriers such as USPS, UPS, DHL, FedEx, and other shipping providers depending on destination and shipping method.

We only share personal information with service providers as necessary for them to perform services on our behalf or where required by law.

8. Personalized Products

Certain products offered by Rhythm & Beat may be personalized at the customer's request, including products featuring:

  • Customer-uploaded artwork or photographs

  • Customer-entered names

  • Customer-entered text

  • Other customized designs created specifically for an individual customer

To create and fulfill these products, we collect and process the information you provide solely for the purpose of producing, fulfilling, shipping, supporting, and servicing your personalized order.

We do not use your uploaded images, artwork, or personalized content for advertising or resale without your permission unless otherwise required by law.

Please note that personalized products may be subject to different cancellation or withdrawal rights where permitted under applicable consumer protection laws. Please refer to our Refund & Returns Policy for additional information.

9. How We Share Personal Information

We do not sell your personal information in exchange for money.

However, we may share your information with trusted third parties when necessary to operate our business and provide our Services.

These include:

Service Providers

We share information with companies that help us operate our business, including providers of:

  • Ecommerce platform services

  • Payment processing

  • Order fulfillment

  • Shipping

  • Customer support

  • Email and SMS communications

  • Website analytics

  • Affiliate program management

  • Customer reviews

  • Tax compliance

  • Fraud prevention

  • Cloud hosting

  • Website security

Each provider is contractually required to process personal information only as necessary to provide services to us or as otherwise permitted by applicable law.

Print-on-Demand Fulfillment

To produce and ship your orders, we share necessary fulfillment information with Printify and its production partners.

This information may include:

  • Name

  • Shipping address

  • Ordered products

  • Personalization information (where applicable)

  • Shipping method

Only the information required to fulfill your order is shared.

Payment Providers

Payments are processed by trusted payment providers selected during checkout.

Rhythm & Beat does not receive or store your complete payment card information.

Shipping Companies

We share shipping information with postal and courier services necessary to deliver your order.

Marketing Partners

With your consent where required by law, we may share limited information with advertising and marketing partners to:

  • Measure campaign effectiveness

  • Deliver relevant advertisements

  • Prevent advertising fraud

  • Improve marketing performance

Depending on your jurisdiction, you may opt out of targeted advertising at any time.

Legal Requirements

We may disclose personal information if we believe disclosure is necessary to:

  • Comply with applicable laws

  • Respond to lawful requests from government authorities

  • Protect our legal rights

  • Investigate fraud

  • Prevent illegal activity

  • Protect customers or the public

  • Enforce our Terms of Service

Business Transfers

If Hanex LLC is involved in a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy proceeding, personal information may be transferred as part of that transaction in accordance with applicable law.

10. International Data Transfers

Rhythm & Beat operates from the United States and serves customers internationally.

Your personal information may be transferred to, processed, or stored in countries outside your country of residence, including the United States and other countries where our service providers operate.

When transferring personal information outside the European Economic Area or the United Kingdom, we rely on appropriate safeguards where required by applicable law, including:

  • Standard Contractual Clauses approved by the European Commission

  • UK International Data Transfer Addendum or equivalent mechanisms

  • Other legally recognized transfer mechanisms

By using our Services where permitted by law, you acknowledge that your information may be transferred internationally in accordance with this Privacy Policy.

11. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Examples include:

Information Typical Retention
Order records Up to 7 years
Tax and accounting records As required by applicable law
Customer service communications As reasonably necessary to support customers and resolve disputes
Marketing consent records Until consent is withdrawn or as required by law
Customer accounts Until deleted by you or us
Analytics information According to the settings of our analytics providers
EU withdrawal records As required to comply with applicable consumer protection laws

Actual retention periods may vary depending on legal, regulatory, tax, accounting, or operational requirements.

12. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

  • The right to access your personal information

  • The right to correct inaccurate information

  • The right to request deletion of your personal information

  • The right to receive a portable copy of your information

  • The right to object to certain processing

  • The right to restrict processing

  • The right to withdraw consent at any time

  • The right to opt out of certain advertising activities

  • The right to lodge a complaint with your local supervisory authority

These rights are not absolute and may be subject to exceptions under applicable law.

To exercise any of these rights, please contact us at:

support@rhythmandbeat.com

We may request reasonable verification of your identity before processing your request.

13. Rights for EEA and UK Residents

If you reside in the European Economic Area or the United Kingdom, you may also have the right to:

  • Object to processing based on legitimate interests

  • Restrict certain processing activities

  • Withdraw consent where consent is the legal basis

  • Request erasure under applicable circumstances

  • File a complaint with your local data protection authority

Exercising these rights will not affect the lawfulness of processing carried out before your request.

14. Rights for Australian Customers

If you are located in Australia, we handle personal information in accordance with applicable Australian privacy laws.

You may request access to or correction of your personal information by contacting us. If you believe we have mishandled your personal information, you may contact us so we can investigate and respond appropriately.

15. Marketing Communications

If you subscribe to receive marketing emails or SMS messages, we may send you:

  • Promotions

  • New product announcements

  • Product recommendations

  • Educational content

  • Special offers

  • Company news

You may unsubscribe from marketing communications at any time by:

  • Clicking the unsubscribe link in our emails

  • Following the opt-out instructions in SMS messages

  • Contacting us directly

Please note that even if you opt out of marketing communications, we may still send transactional communications relating to:

  • Orders

  • Shipping updates

  • Account activity

  • Security notices

  • Customer support

16. Children's Privacy

Our Services are not directed to children under the age of 16, and we do not knowingly collect personal information from children.

If we become aware that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete that information promptly.

If you believe a child has provided us with personal information, please contact us immediately.

17. Security

We take commercially reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

We encourage you to protect your account credentials and avoid sending sensitive information through unsecured communication channels.

18. Third-Party Websites

Our Services may contain links to third-party websites or services that are not operated by Hanex LLC.

We are not responsible for the privacy practices, security, or content of those third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business practices

  • Our Services

  • Legal requirements

  • Regulatory guidance

  • Technology

When we make material changes, we will update the "Last Updated" date above and provide additional notice where required by applicable law.

Your continued use of the Services following any updates constitutes your acceptance of the revised Privacy Policy.

20. Contact Us

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or wish to submit a complaint, please contact us:

Rhythm & Beat
33 W King Street #282
Malvern, PA 19355
United States

Email: support@rhythmandbeat.com

We will make reasonable efforts to respond to privacy requests and inquiries within the timeframes required by applicable law.